Learn the Art of Positioning from British History

Brands are notoriously difficult to summarise, but are dead royals any easier to data- reduce and distill? Thanks to Penguin Monarchs, a new series of books from Allen Lane, you can now learn about positioning whilst you’re studying our kings and queens. Breezily written by some of our best historians, this ever-growing series of slim volumes with characterful book jackets all sport a catchy proposition.

William IV was in more senses than one A King at Sea. We should really understand the significance of the reign of Henry VIII with all those failed relationships as The Quest for Fame. Henry V journeying From Playboy to Warrior King seems to be a great example of successful brand visioning. Sadly for the kingdom, his saintly boy, Henry VI was A good, simple and innocent man whose weakness precipitated the Wars of the Roses. But what exactly were the qualities that made Charles II The Star King? And is The Red King the best that William Rufus can offer us? Or is he just the King of Bland?Marketing