Paul Christopher Walton has always been fascinated by quirky juxtapositions and miscellaneous mash-ups.
Originally an advertising planner who preferred making brands to making ads, he wrote Bluff Your Way in Marketing with business partner Graham Harding to bring a little wit and sizzle to the solidly worthy protein offered by the likes of Philip Kotler.
As the driving force of brand consultancy, The Value Engineers, he brought an energetic blend of structure and creativity to global branding projects for clients such as BA, BP and Unilever.
In 2012, he swapped PLC board meetings for the equally challenging seminars of an MA in Creative Writing and started work on his first novel, Historyland, a dark comedy set in a near-future England, which has become a giant theme park.
In his new venture, Artful Strategy, Paul & Co are exploring how the arts can stimulate new thinking for people, organizations and brands to deploy against today’s big issues: positioning, connection, coherence and growth.
In this role, he has been known to wear many hats, but there is no hiding the colour of his hair.
To get in touch send a mail to historyland@icloud.com
Artful Strategy 
“Never Go Back” a poem by Felix Dennis
Never go back. Never go back.
Never return to the haunts of your youth.
Keep to the track, to the beaten track,
Memory holds all you need of the truth.
Never look back. Never look back.
Never succumb to the gorgon’s stare.
Keep to the track, to the beaten track,
No-one is waiting and nothing is there.
Never go back. Never go back.
Never surrender the future you’ve earned.
Keep to the track, to the beaten track,
Never return to the bridges you burned.
Never look back. Never look back.
Never retreat to the ‘glorious past’.
Keep to the track, to the beaten track,
Treat every day of your life as your last.
Never go back. Never go back.
Never acknowledge the ghost on the stair.
Keep to the track, to the beaten track,
No-one is waiting and nothing is there.
Felix Dennis – who’d ‘a thought he had it in him? One of my favourites! – Jem Keen