From the Brand Historian’s Timeline: 1706

In May, 2020 after the pandemic had forced the closure of the economy, the Bank of England proclaimed that Great Britain was about to experience the worst recession since 1706.

This was the year when despite Marlborough’s plucky away victory against the French at Ramillies, the costs of waging a war in Europe were spiralling completely out of control and bankrupting the nation.

Step forward Thomas Twining, late of Painswick, Gloucs., who having learned a few trading tricks from his chums at the East India Company purchased Tom’s Coffee Shop in the Strand, and with more than a hint of timely repurposing, encouraged the Brits for the first time to keep calm and drink their tea, specifically of course Twinings. In so doing, he laid the foundations of a Great British habit and brand. #branding #brand #marketing #history

There’s more brand histories at strategic-leaps.com